What makes a product 'Cool'?
A teenager in Shanghai will wait in line for hours to get a Labubu doll. Meanwhile, a shopper in Ohio might drive across town to buy a robotic vacuum. Although buyers might call these products "cool," research shows they do so for entirely different reasons.
Image: Phys.org
A teenager in Shanghai will wait in line for hours to get a Labubu doll. Meanwhile, a shopper in Ohio might drive across town to buy a robotic vacuum. Although buyers might call these products "cool," research shows they do so for entirely different reasons.
Originally published at Phys.org
