Study documents beef industry group's early efforts to counter climate concerns
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of industry records.
Image: Phys.org
A leading U.S. beef industry trade association knew by 1989 that cattle contributed to global warming but focused its response on protecting consumer demand through public relations, according to a new study that examined a decade of industry records.
Originally published at Phys.org
