Better data analysis links to stronger marketing and innovation in Thai retail sector
A study of 500 Thai retailers has found that businesses with stronger big data analytics capabilities tend to be better at identifying market needs, innovating and executing effective marketing strategies. Moreover, large retailers report higher capability levels than smaller firms, according to res...
Image: Phys.org
A study of 500 Thai retailers has found that businesses with stronger big data analytics capabilities tend to be better at identifying market needs, innovating and executing effective marketing strategies. Moreover, large retailers report higher capability levels than smaller firms, according to research published in the International Journal of Services and Operations Management.
Originally published at Phys.org
