When AI designs the product, consumers have doubts
A new study from Georgia State University's J. Mack Robinson College of Business and the University of South Florida delivers a pointed warning to companies betting on AI to power their product design: The technology may make products more efficient, but it doesn't necessarily make consumers believe...
Image: Phys.org
A new study from Georgia State University's J. Mack Robinson College of Business and the University of South Florida delivers a pointed warning to companies betting on AI to power their product design: The technology may make products more efficient, but it doesn't necessarily make consumers believe they are more sustainable. In fact, it can do the opposite.
Originally published at Phys.org
