The tourism industry is slowly waking up to solo travelers' needs

Solo travel is surging—and an industry still largely built for two is taking note. Google reported in April 2026 that online searches involving "solo travel" hit an all-time high this year, with queries for "women solo travel" reaching a 15-year peak. Hilton's 2026 trends report found that 26% of travelers planned to take a trip alone this year and that nearly half said they planned to add solo days to the front or back of a family trip.