New research offers managers a framework for understanding who wins in AI ecosystems and why

An article published in the Strategic Management Journal, "Value Creation in Innovation Ecosystems," by Ron Adner and Rahul Kapoor, offers a framework for understanding competitive advantage in today's rapidly evolving AI landscape. While debates about AI often focus on models, products or spending races among technology giants, the research suggests that success depends less on any single innovation and more on how effectively firms orchestrate the broader ecosystem surrounding it.