How to win shares and influence fast-food market: Warm and fuzzy can't cut it
New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
Image: Phys.org
New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
Originally published at Phys.org
