Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact
Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, including youth who may be...
Image: Phys.org
Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, including youth who may be less likely to recognize it as advertising.
Originally published at Phys.org
