Poochmaxxing: the wellness industry is coming for your pets

I am a runner who loves being active alongside my dogs. Actually, I am more of a plodder—and one with very bad knees. Those knees benefit from regular physiotherapy and sports massage. You might not be surprised, then, to hear that I have regular physiotherapy appointments. The slight curveball is t...

July 31, 2026 4 views

Poochmaxxing: the wellness industry is coming for your pets

Image: Phys.org

I am a runner who loves being active alongside my dogs. Actually, I am more of a plodder—and one with very bad knees. Those knees benefit from regular physiotherapy and sports massage. You might not be surprised, then, to hear that I have regular physiotherapy appointments. The slight curveball is that the last three appointments I have attended have been with my dogs' veterinary physiotherapist.

Originally published at Phys.org

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Poochmaxxing: the wellness industry is coming for your pets

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