New research shows why startups may be learning the wrong lessons from customers
A study by ESMT Berlin shows that startups often learn the wrong lessons when entering a market if they do not coordinate pricing, advertising and inventory decisions. The researchers show that targeted experiments with price and advertising help firms better understand customer demand and make bett...
Image: Phys.org
A study by ESMT Berlin shows that startups often learn the wrong lessons when entering a market if they do not coordinate pricing, advertising and inventory decisions. The researchers show that targeted experiments with price and advertising help firms better understand customer demand and make better long-term decisions.
Originally published at Phys.org
