Memorable visuals drive online ad purchases more than emotion, study suggests
A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. The findings challenge conventional wisdom about how online advertising i...
Image: Phys.org
A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. The findings challenge conventional wisdom about how online advertising influences behavior.
Originally published at Phys.org
