"People hedge all the time," says Wharton marketing professor Jonah Berger. "Whether we are talking to a boss or a colleague, a salesperson talking to a client, a marketer trying to pitch something or even talking to family members, we often say things like 'That could work' or 'This might be a good...
July 22, 20267 views
Image: Phys.org
"People hedge all the time," says Wharton marketing professor Jonah Berger. "Whether we are talking to a boss or a colleague, a salesperson talking to a client, a marketer trying to pitch something or even talking to family members, we often say things like 'That could work' or 'This might be a good approach.' But how does hedging impact persuasion? And might certain types of hedges be more impactful than others?"
Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.
We value your privacy
We use cookies to run this site and, with your consent, to measure
traffic and improve our content. Necessary cookies are always on. You
can accept all cookies or choose which ones to allow.
Privacy policy.