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Why 'charming' matters: Study reveals the power of puffery on consumer behavior
- June 3, 2026 at 5:00 PM
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Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, subjective and impossible to verify—fall under what marketers call puffery. For decades, they've been treated as harmless fluff, waved through the court system on the assumption that consumers tune them out.
Originally published at Phys.org