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Tourism firms face complex path to sustainability
- June 18, 2026 at 3:00 AM
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Tourism businesses across Aotearoa New Zealand are working to become more sustainable, but a new study shows the process is complex and rarely straightforward. The research, based on in-depth interviews, data analysis and site visits with established tourism operators across the country, examines how businesses move from good intentions to more sustainable ways of working.
Originally published at Phys.org