Too much hype? Research explores the best language to use for successful crowdfunding
Entrepreneurs use a variety of strategies to achieve their goals, sometimes turning to online crowdfunding campaigns to increase their reach and raise money. Yet the success of fundraising campaigns is often variable, driven by what's being asked and the language that people decide to use in their c...
Image: Phys.org
Entrepreneurs use a variety of strategies to achieve their goals, sometimes turning to online crowdfunding campaigns to increase their reach and raise money. Yet the success of fundraising campaigns is often variable, driven by what's being asked and the language that people decide to use in their campaigns.
Originally published at Phys.org
