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In 2010, the New York City-based restaurant Serendipity 3 revealed its $69 hot dog, winning the Guinness World Record for the world's most expensive hot dog. Served on a toasted pretzel roll with truffle butter and covered in foie gras, the award-winning hot dog made the restaurant's $18 cheeseburge...
June 3, 2026111 views
Image: Phys.org
In 2010, the New York City-based restaurant Serendipity 3 revealed its $69 hot dog, winning the Guinness World Record for the world's most expensive hot dog. Served on a toasted pretzel roll with truffle butter and covered in foie gras, the award-winning hot dog made the restaurant's $18 cheeseburger seem like a steal. That's the point, says Professor Damon Centola of the Annenberg School for Communication at the University of Pennsylvania.
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