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Buyer beware: Your sustainable shopping choices may not be as green as they look
- June 24, 2026 at 11:00 AM
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New research reveals that many "green" claims are almost impossible to verify, often masking the full truth. University of Technology (UTS) professor of marketing Natalina Zlatevska said shoppers often rely on the labels as a shortcut when making quick decisions in supermarkets.
Originally published at Phys.org