Both rich and poor buy more counterfeits than the middle class, study finds
Conventional wisdom suggests that counterfeit luxury goods are primarily purchased by consumers who cannot afford authentic products. But recent research published in Marketing Science challenges that assumption, finding that both lower- and higher-income consumers are significantly more likely to p...
Image: Phys.org
Conventional wisdom suggests that counterfeit luxury goods are primarily purchased by consumers who cannot afford authentic products. But recent research published in Marketing Science challenges that assumption, finding that both lower- and higher-income consumers are significantly more likely to purchase counterfeit goods than middle-income consumers.
Originally published at Phys.org
