Mainstream anime moments can create big business opportunities
Anime has gone mainstream in the United States, drawing millions of fans who spend big money on conventions, streaming, gaming, and merchandise. But anime is no longer reserved just for cosplayers. Now, businesses and sports franchises are increasingly tapping into anime culture to grow audiences, s...
Image: Phys.org
Anime has gone mainstream in the United States, drawing millions of fans who spend big money on conventions, streaming, gaming, and merchandise. But anime is no longer reserved just for cosplayers. Now, businesses and sports franchises are increasingly tapping into anime culture to grow audiences, strengthen fan loyalty, and create new revenue opportunities.
Originally published at Phys.org
