Disability inclusion in advertising can build stronger brand affinity
Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity regulations and the benefits of compliance. The paper, "Beyond Visibility:...
Image: Phys.org
Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity regulations and the benefits of compliance. The paper, "Beyond Visibility: The Disability Inclusion Effect in Advertising" is published in the Journal of Marketing.
Originally published at Phys.org
