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Companies are hyping AI the same way they talked up sustainability, but there are ways to fix that

  • May 18, 2026 at 6:20 PM
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Companies are hyping AI the same way they talked up sustainability, but there are ways to fix that
Across corporate earnings calls, investor presentations and marketing pitches, "artificial intelligence" has become the buzzword of choice. Yet a troubling pattern lies under the hype. Many claims vastly overstate actual AI sophistication, misleading people about true capabilities, future outcomes and potential harms.

Originally published at Phys.org

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