Monday, August 3, 2026
Science

Companies are hyping AI the same way they talked up sustainability, but there are ways to fix that

Across corporate earnings calls, investor presentations and marketing pitches, "artificial intelligence" has become the buzzword of choice. Yet a troubling pattern lies under the hype. Many claims vastly overstate actual AI sophistication, misleading people about true capabilities, future outcomes a...

Companies are hyping AI the same way they talked up sustainability, but there are ways to fix that
Image: Phys.org
Across corporate earnings calls, investor presentations and marketing pitches, "artificial intelligence" has become the buzzword of choice. Yet a troubling pattern lies under the hype. Many claims vastly overstate actual AI sophistication, misleading people about true capabilities, future outcomes and potential harms.

Originally published at Phys.org

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