Better protecting consumers against fake reviews with a new training method
Online reviews play an important role in consumers' purchasing decisions. Yet many consumers struggle to recognize fake reviews, even though these are specifically designed to influence opinions and buying behavior. In her Ph.D. research at the University of Twente, Michelle Walther investigated how...
Image: Phys.org
Online reviews play an important role in consumers' purchasing decisions. Yet many consumers struggle to recognize fake reviews, even though these are specifically designed to influence opinions and buying behavior. In her Ph.D. research at the University of Twente, Michelle Walther investigated how consumers evaluate online reviews, which cues they use to identify fake reviews, and how these skills can be improved.
Originally published at Phys.org
