America's last-mile delivery divide: How geography has shaped the nation's shift to online shopping

New research shows that Americans' use of home delivery continues to be split sharply along geographic lines, with shoppers in urban areas remaining more reliant on home delivery than rural households. In a new study published in the International Journal of Physical Distribution & Logistics Management, Iowa State University researcher Micah Marzolf and co-authors have analyzed more than a decade of shopping data to better understand how demand for last‑mile fulfillment services in the U.S. has evolved over time.