Tuesday, June 30, 2026
Science

Even early deliveries annoy consumers

When it comes to package delivery, early isn't always better. A new study published in Production and Operations Management by researchers at the University of Iowa's Tippie College of Business finds that when a package that's ordered online is delivered earlier than the promised delivery date, the...

Even early deliveries annoy consumers
Image: Phys.org
When it comes to package delivery, early isn't always better. A new study published in Production and Operations Management by researchers at the University of Iowa's Tippie College of Business finds that when a package that's ordered online is delivered earlier than the promised delivery date, the purchaser is apt to give it fewer stars when they leave an online review.

Originally published at Phys.org

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.