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Research raises concerns over gambling advertising ahead of 2026 World Cup
- February 9, 2026 at 6:23 PM
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Academics from the University of Sheffield are warning that current gambling advertising rules may be insufficient after new research revealed that television gambling ads significantly influenced betting activity during the 2022 FIFA World Cup. The study examined betting behavior among men aged 18–45 in England during the tournament in Qatar, to see how exposure to gambling advertising on television influenced the likelihood of placing bets.
Originally published at Phys.org