Anthropic says ‘Claude will remain ad-free,’ unlike ChatGPT
Anthropic has announced that it won't be bringing ads to its AI chatbot Claude, in sharp contrast to confirmed plans from OpenAI to allow advertising in ChatGPT. To hammer the point home further, the company is releasing a Super Bowl commercial that makes fun of unnamed rivals adding adverts to thei...
By Dominic PrestonFebruary 4, 2026118 views
Image: The Verge
Claude’s main Super Bowl spot features a supportive AI shilling height-raising insoles. | Screenshot: Claude advert
Anthropic has announced that it won't be bringing ads to its AI chatbot Claude, in sharp contrast to confirmed plans from OpenAI to allow advertising in ChatGPT. To hammer the point home further, the company is releasing a Super Bowl commercial that makes fun of unnamed rivals adding adverts to their AI.
"We want Claude to act unambiguously in our users' interests," the company says in a new blog post. "So we've made a choice: Claude will remain ad-free. Our users won't see 'sponsored' links adjacent to their conversations with Claude; nor will Claude's responses be influenced by advertisers or include third-party product placements our use …
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