Monday, July 6, 2026
Business

Weather influencers are going viral. How much should we trust them?

The weather genre online spans a wide range of sources. Experts say that while weather influencers can help fill an information gap, social media platforms tend to prioritize likes over accuracy.

Weather influencers are going viral. How much should we trust them?
Image: NPR Business

The weather genre online spans a wide range of sources. Experts say that while weather influencers can help fill an information gap, social media platforms tend to prioritize likes over accuracy.

(Image credit: Kena Betancur)

Originally published at NPR Business

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