Instagram, Facebook, and WhatsApp will test premium subscriptions
Meta is gearing up to trial new premium subscriptions for Instagram, Facebook, and WhatsApp in the coming months that will allow users to access expanded AI capabilities and additional features. TechCrunch reports that the upcoming subscription plans aim to "unlock more productivity and creativity"...
By Jess WeatherbedJanuary 27, 2026179 views
Image: The Verge
Instagram’s premium subscription may include unlimited audience lists and the ability to see which accounts you follow aren’t following you back.
Meta is gearing up to trial new premium subscriptions for Instagram, Facebook, and WhatsApp in the coming months that will allow users to access expanded AI capabilities and additional features. TechCrunch reports that the upcoming subscription plans aim to "unlock more productivity and creativity" by providing premium users with "more control over how they share and connect."
The core Instagram, Facebook, and WhatsApp services will remain free to use, and the new premium subscriptions will be separate from the paid Meta Verified service that was launched in 2023. Meta told TechCrunch that it will test a variety of subscription features and …
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