As Hollywood continues to embrace generative AI, Adobe is taking steps to make its Firefly suite of creative tools the go-to for studios' entertainment production needs.
Timed to this year's Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop "private, IP-safe" Firefly Foundry gen AI "omni-models." According to the company, Firefly Foundry models are meant to "accelerate creativity without eroding ownership or creative intent" while generating different kinds of assets like audio-aware videos and 3D / vector graphics that can be seamlessly integrated into workflo …
