Thursday, September 10, 2026
Technology

It’s the year of smartphone price hikes

Paying more for a new phone seems almost unavoidable after Apple's event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because Apple raised prices on...

It’s the year of smartphone price hikes
Image: The Verge

Paying more for a new phone seems almost unavoidable after Apple's event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by $100, too. And it's not just Apple. This year, the $100 price hike has been a trend across the industry.

Google and Samsung followed the same formula as Apple when they each launched new phones over the past few months. The Pixel 11 starts at $899, up from $799 for last year's Pixel 10. The Galaxy Z Fold 8 Ultra launched at $2,099, $1 …

Read the full story at The Verge.

Originally published at The Verge

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.