When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New...
By Jess WeatherbedAugust 4, 20268 views
Image: The Verge
With great power comes great responsibility…to not justify ads in the name of movie promotions. | Image: BMW / Sony Pictures
When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
In a statement to The Autopian, BMW confirmed that the ads are definitely real, serving as part of "a broader brand partnership" with the new Marvel movie. BMW's own announcement also confirms that the ads are running from July 27th until August 10th, and reveals how widespread they are:
Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.
We value your privacy
We use cookies to run this site and, with your consent, to measure
traffic and improve our content. Necessary cookies are always on. You
can accept all cookies or choose which ones to allow.
Privacy policy.
