It's almost impossible to avoid seeing AI-generated content online, but it doesn't have to be this way. YouTube, Instagram, TikTok, and more have ramped up content authentication efforts over the last year, with many now automatically applying labels to distinguish AI-generated images, videos, and m...
By Jess WeatherbedJune 4, 2026131 views
Image: The Verge
Nobody should be subjected to seeing shrimp Jesus all over their social feeds. | Image: Cath Virginia / The Verge, Getty Images
It's almost impossible to avoid seeing AI-generated content online, but it doesn't have to be this way. YouTube, Instagram, TikTok, and more have ramped up content authentication efforts over the last year, with many now automatically applying labels to distinguish AI-generated images, videos, and music from those made by real, human creators.
That's all very well and good if we're just stumbling across labeled content at random, but you know what would be better? Letting us filter out the AI slop.
Current labeling efforts haven't meaningfully changed how content is presented online. You may notice that some TikTok or YouTube videos in you …
Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.
We value your privacy
We use cookies to run this site and, with your consent, to measure
traffic and improve our content. Necessary cookies are always on. You
can accept all cookies or choose which ones to allow.
Privacy policy.
