This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push for longform, episodic content and TV-focused "live creator experiences."
This foray into the TV space feels very different from the Meta-owned company's …
