Saturday, July 11, 2026
Business

'I sell ice cream - here are the secrets of our prices and how often I treat myself'

If you've ever spent your morning commute daydreaming about starting afresh with your career, this feature is for you. Each Monday, we speak to someone from a different profession to discover what it's really like. Today we speak to private ambulance worker-turned-ice cream man James Shemmeld...

'I sell ice cream - here are the secrets of our prices and how often I treat myself'
Image: Sky News Business
If you've ever spent your morning commute daydreaming about starting afresh with your career, this feature is for you. Each Monday, we speak to someone from a different profession to discover what it's really like. Today we speak to private ambulance worker-turned-ice cream man James Shemmeld...

Originally published at Sky News Business

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