How the World Cup became a US streaming success story

Guillermo Ochoa #13 of Mexico is tossed into the air by his teammates after the team's 3-0 victory in the FIFA World Cup 2026 Group A match between Czechia and Mexico at Mexico City Stadium on June 24, 2026 in Mexico City, Mexico. | Getty Images

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

The 2026 World Cup is breaking streaming records around the world: Brazil's CazéTV YouTube livestream of that country's opening game against Morocco surpassed 12 million concurrent viewers, a new milestone for YouTube. The South Korea versus Czech Republic game was streamed by 3.86 million viewers in South Korea at its peak, doubling a previous record set by BTS. And the BBC clocked more than 600,000 concurrent streams during the France-Senegal match-up, making it the biggest-ev …

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