Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to "shield" customers from price increases as the cost of memory and storage has recently surged thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like Nintendo, Sony, and Microsoft with price hikes.
Here's a breakdown of what Apple hardware has been affected today and the range of p …
