Monday, July 27, 2026
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For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up
Image: NPR Business

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

(Image credit: Joe Raedle)

Originally published at NPR Business

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