Apple’s AI pitch will live or die by its privacy promise
As expected, yesterday's WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn't rush into AI because it was taking its time to do things right. In this case, "right" means "with more privacy than anyone else." It's a good pitch -...
By Dominic PrestonJune 9, 2026105 views
Image: The Verge
Apple says its cloud processing is as private as on-device, despite expanding to run on Google’s servers. | Screenshot: Apple WWDC 2026 keynote
As expected, yesterday's WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn't rush into AI because it was taking its time to do things right. In this case, "right" means "with more privacy than anyone else." It's a good pitch - the question will be how well it holds up.
The new Apple Intelligence features and the updated Siri AI have been designed to work across iPhone, iPad, Mac, Apple Watch, and Vision Pro. There's a dedicated Siri AI app, with a ChatGPT-esque chatbot experience, new AI-powered camera and photo editing features, and the beginnings of an agentic exper …
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