Monday, July 27, 2026
Technology

The secret to Roku’s success: not being cool

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark...

The secret to Roku’s success: not being cool
Image: The Verge

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark was meant to be an insult, belittling a company that seemed to care more about hardware profit margins than design and innovation.

Still, I've been thinking about it a lot over the years. And as Roku became a major force in streaming hardware, surpassing 100 million households last month, I've come to the conclusion that Roku's secret superpowe …

Read the full story at The Verge.

Originally published at The Verge

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.