Monday, July 27, 2026
Business

Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?

Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
Image: NPR Business

Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?

(Image credit: Smith Collection/Gado/Getty Images
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Originally published at NPR Business

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