Tuesday, June 30, 2026
Technology

Tim Cook was an innovator — just not the Jobs kind

Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless efficiency. Jobs' legacy has long been written at this point. He was stubborn, unpleasant, and a generational visionary. He pushed...

Tim Cook was an innovator — just not the Jobs kind
Image: The Verge
The Cook era comes to a close. | Image: Cath Virginia / The Verge, Getty Images

Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless efficiency.

Jobs' legacy has long been written at this point. He was stubborn, unpleasant, and a generational visionary. He pushed the limits of industrial design and brought technologies together in ways that others laughed off at the time. It's an iconic tenure that's basically unequaled anywhere else in tech. But the radical thinker passed the torch to a very different kind of CEO in Tim Cook in August of 2011.

Tim Cook is an inventor of a different kind. The Apple Watc …

Read the full story at The Verge.

Originally published at The Verge

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.