Study finds consumers pay extra for cars just under multiples of 10,000 miles
Think you're shopping intelligently for a used car? New research from the McCombs School of Business at The University of Texas at Austin suggests you might be overly influenced by the first digit on the odometer, when you're determining the car's worth. The study is published in the Journal of Mark...
Image: Phys.org
Think you're shopping intelligently for a used car? New research from the McCombs School of Business at The University of Texas at Austin suggests you might be overly influenced by the first digit on the odometer, when you're determining the car's worth. The study is published in the Journal of Marketing Research.
Originally published at Phys.org
