Green skepticism indirectly reduces intention to purchase sustainable products, says study
Skepticism about claims regarding sustainability reduces consumers' intentions to purchase sustainable products by weakening two important drivers of green consumption: people's willingness to look for trustworthy environmental information and their anticipated guilt about making less sustainable ch...
Image: Phys.org
Skepticism about claims regarding sustainability reduces consumers' intentions to purchase sustainable products by weakening two important drivers of green consumption: people's willingness to look for trustworthy environmental information and their anticipated guilt about making less sustainable choices.
Originally published at Phys.org
