Tuesday, June 30, 2026
Technology

BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade

Ever since BMW first announced its "Neue Klasse" next-generation electric vehicle architecture and design language way back in 2021, the question on many fans' minds was when the new technology would reach the automaker's flagship 7 Series. Well, that moment has finally arrived. Today, at events in...

BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade
Image: The Verge

Ever since BMW first announced its "Neue Klasse" next-generation electric vehicle architecture and design language way back in 2021, the question on many fans' minds was when the new technology would reach the automaker's flagship 7 Series.

Well, that moment has finally arrived. Today, at events in New York City and Beijing, BMW unveiled its new 7 Series on the Neue Klasse platform. And while some of the styling choices remain polarizing, the power and technology riding under the surface is sure to give these $100,000-plus machines a strong selling point. Simply put, BMW wants to transform its decades-old advertising slogan as "the Ultimate …

Read the full story at The Verge.

Originally published at The Verge

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