Tuesday, June 30, 2026
Technology

TCL is taking over Sony’s TV business

After signing a nonbinding agreement in January to spin off its TV business, today Sony officially announced that TCL will pay approximately 75.4 billion yen (over $473 million) for a 51 percent stake in a new joint venture called Bravia Inc., with Sony holding the remaining 49 percent. The new whol...

TCL is taking over Sony’s TV business
Image: The Verge
Future Bravia TVs will feature Sony branding with TCL’s display technology. | Image: Sony

After signing a nonbinding agreement in January to spin off its TV business, today Sony officially announced that TCL will pay approximately 75.4 billion yen (over $473 million) for a 51 percent stake in a new joint venture called Bravia Inc., with Sony holding the remaining 49 percent.

The new wholly owned subsidiary will assume Sony's home entertainment business that covers the research and development, design, manufacturing, and support for various devices. These include Bravia televisions, other flat panel displays, projectors, home audio gear, and home theater systems.

Bravia Inc., which will be headquartered in Sony's Osaki office in …

Read the full story at The Verge.

Originally published at The Verge

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