Tuesday, June 30, 2026
Technology

Sony and Honda ain’t feelin’ the Afeela anymore

Sony and Honda seem to have lost that loving Afeela. The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) dete...

Sony and Honda ain’t feelin’ the Afeela anymore
Image: The Verge

Sony and Honda seem to have lost that loving Afeela.

The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a "viable path forward" after Honda recalibrated its EV strategy following steep losses.

Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments, representing the company's first annual loss in over 70 years as a public entity. The automaker also put the …

Read the full story at The Verge.

Originally published at The Verge

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