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Sony and Honda ain’t feelin’ the Afeela anymore
- Andrew J. Hawkins
- March 25, 2026 at 12:40 PM
- 37 views
Sony and Honda seem to have lost that loving Afeela.
The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a "viable path forward" after Honda recalibrated its EV strategy following steep losses.
Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments, representing the company's first annual loss in over 70 years as a public entity. The automaker also put the …
Originally published at The Verge