When Rivian first revealed the R2 in 2024, a lot of the excitement was centered on the starting price of $45,000 - placing it slightly below the current average selling price for a new internal combustion vehicle.
Finally, here was a decently sized electric SUV with great design and impressive software that wouldn't require taking out a 7-8 year auto loan. Of course, we all knew that a $45,000 starting price for the base model was aspirational and would take a while to get here - like other automakers, Rivian is prioritizing its pricier trims - and now we have more details about how long it will actually take.
Today at SXSW, Rivian reveale …
