Personal change thresholds may explain why popular policies fail to spread
Why do widely supported solutions to major problems, such as climate change, so often struggle to gain real traction? A new study suggests that part of the answer lies in understanding why people resist change, and how the combination of their preferences and social networks can help overcome that r...
Image: Phys.org
Why do widely supported solutions to major problems, such as climate change, so often struggle to gain real traction? A new study suggests that part of the answer lies in understanding why people resist change, and how the combination of their preferences and social networks can help overcome that resistance.
Originally published at Phys.org
