In Germany, climate-related television content reaches engaged viewers but misses skeptical groups

Researchers from Ludwig-Maximilians-Universität München, the University of Hamburg, Freie Universität Berlin and the Fraunhofer Institute for Digital Media Technology IDMT show in a recent publication in the journal Nature Climate Change that television in Germany remains one of the most important media for engaging with the issue of climate change. Moreover, television can contribute to societal consensus-building. The study finds that climate-related television content primarily reaches news-oriented audiences, while disengaged and skeptical groups rarely encounter the topic due to their preferred TV formats.