Tuesday, June 30, 2026
Technology

TikTok’s infinite scroll is too addictive, say EU regulators

EU regulators have declared that TikTok's "addictive design" may put it in breach of the Digital Services Act (DSA), in the preliminary results of an ongoing investigation into the social media app. If those findings are confirmed, TikTok could face a major fine and be required to "change the basic...

TikTok’s infinite scroll is too addictive, say EU regulators
Image: The Verge

EU regulators have declared that TikTok's "addictive design" may put it in breach of the Digital Services Act (DSA), in the preliminary results of an ongoing investigation into the social media app. If those findings are confirmed, TikTok could face a major fine and be required to "change the basic design of its service" in order to comply with the law.

The European Commission took particular issue with TikTok's "infinite scroll, autoplay, push notifications, and its highly personalised recommender system," arguing that TikTok failed to implement proper safeguards to ensure the "addictive" features don't "harm the physical and mental wellbe …

Read the full story at The Verge.

Originally published at The Verge

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